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8. Viewing multiple pages
The more time a potential customer spends on your site, the more interested you can assume they are in your products. As a user clicks through your site, they’re learning more and more about your brand and what differentiates you from your competitors.
Demonstrating this level of interest can be considered a micro conversion.
Conversion optimization tip: You can track the pages that each website visitor browses in order to personalize your marketing messages in the future.
9. Entering payment information
Another important micro conversion on the way to making a purchase occurs when a customer enters their payment information as part of your checkout process.
This type of micro conversion shows you two things:
- The customer trusts your site with their financial information, and
- They’re able to make a purchase using one of your payment methods.
10. Creating an account
A lead who takes the time to create an account on your site is a great candidate for becoming a long-term customer. If someone is only interested in making a one-time purchase, it’s very unlikely that they’ll bother creating an account.
You should definitely track and nurture the leads who convert on any type of “create an account” micro goal, since cultivating loyal customers who make many purchases is more cost-effective than trying to constantly bring in new leads.
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