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4. Reporting
Reporting is another popular way of using artificial intelligence. AI tools can help ensure you’re getting accurate data, allowing you to uncover meaningful patterns, trends, and insights. It can also generate comprehensive reports with visualizations. Whatever KPIs you’re using, an AI marketing tool can help you evaluate your web pages and social media presence.
Additionally, AI tools excel at identifying anomalies and areas that could use improvement, highlighting opportunities for optimization. This is great, because the more data you have and the better you analyze it, the better you’ll connect with your target audience.
5. Personalization
Consumers expect tailored experiences, especially in the realm of ecommerce.
1-to-1 personalization has been hard to achieve in the past, but with the help of AI-powered tools, it’s become much easier.
OptiMonk’s Smart Personalizer is at the forefront of this revolution, offering advanced features that empower ecommerce stores to deliver hyper-personalized experiences.
This tool uses the power of AI to match the messaging of your landing pages to your paid ads automatically, boosting relevancy and conversions.
You can effortlessly personalize hundreds of landing pages at once—with just a few clicks—and boost PPC conversion rates by up to 100%.
Here’s an example from Shoprenter. They used the Smart Personalizer to customize their homepage messaging for each keyword they target on Google Ads.
People who searched for “opening an online store” and clicked on Shoprenter’s ad saw the following message:
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