How To Attract More Clients Using Your Blog
Writing a blog is one of the many ways of attracting a potential client as a freelancer. As a budding and available freelancer, blogging is a great technique to sport your skillset, knowledge, and experience to a number of clients at a time. A few strategies and steps need to be followed to woo prospective clients and a blog is one of the many ways to do it.
Strategies
1. A ‘Hire me’ page
First, as a blogger, you need to set up a page to sell your services and advertise your skill set and professional experience. Market yourself in such a way that you come across as creative, enthusiastic, and sincere (whoever comes across your profile will see you as creative, enthusiastic, and sincere.) Your ‘hire me’ should list down all the things a client can expect or receive from your side. If necessary, you can also list down the conditions or any commitment that you need to be fulfilled from your employer’s side before starting to work.
Remember, this is your ‘about me’ and ‘contact me page, make sure to make it more interactive and enjoyable to go through. Also, don’t forget to put the correct details to reach you in case an employer is willing to work with you and tries to contact you.
2. Publish your work
Your blog should be a portfolio of all your past works, your upcoming projects, your business, and your creative ideas.
This portfolio will help clients get to know about your work better and also understand what you’re looking for and willing to do in a project. Also, put in any condition you might have for working on a project.
How To Attract More Clients Using Your Blog
When you’re publishing your work make sure to put in as many details as possible to give a clear idea about how you were involved in that work and what your exact role was. Also, don’t forget to attach any additional required papers or certificates that you might have earned.
3. Make your blog Google-friendly
All your finished works and willingness to do future work will be hidden in plain sight if your blog does not come up in a Google search. A blog is one of the easiest web pages to make Google-friendly as it allows you to use important keywords in your blog posts. Make your blog Google-friendly by implementing SEO (Search Engine Optimization) and make sure your works are getting their due credit by getting indexed by Google. But don’t forget to follow SEO rules before implementing them. The majority of your future clients would be able to find you using your blog if it comes up as one of the search results for the keyword they are searching for.
4. Put in quality content
Your work and experience are not all that a client desires. While going through your blog they’ll look for how you’re presenting yourself and how capable you’re of publishing high quality on your own blog. Also, this blog will serve you as a sample if a client is looking for a freelance content writer. Your use of words and way of presenting them might compel him to contact you and hire you.
The clients might judge based on your effort on your own blog to hire you for their work. Make sure you’re making an impression with just your words and without your presence.
5. Attract the right audience
As much as it is important to put your products on display it is also important to make sure that that display is attracting the right audience. If you’re a certified UI designer with enough experience in your field and a few projects in your hands, you need to make sure to attract the clients who are looking for UI designers. A client looking for a digital marketer might visit your blog but would end up moving to the next.
Also, Read
- How much does it cost to start an online store?
- Top Topics That Stand Out In Your Resume While Applying For A Freelancing Job
The best way to attract the right audience is to follow those clients who are looking for the work you’re an expert in. Instead of waiting around for them to visit your blog. Leave an impression of your blog on their web page or website, if they have one. Following these strategies may not make you a sought-after freelancer oversight but will surely help you grow, improve and understand the work of the freelancing industry.
