Learn how SavingsCARES partners with brands and charities to drive donations and bring awareness to important initiatives.
Savings.com offer consumers the straightest, simplest road to the best deals online. Working hand in hand with top retailers, they consistently make sure they’re providing users with the very best offers available.
Please provide a brief description about Savings.com’s SavingsCARES affiliate program.
Since its inception in 2007, Savings.com has been a trailblazer in the coupon industry. Shoppers already use Savings.com to save on brands they love, and with SavingsCARES, those deals become more powerful than ever. A portion of every coupon shoppers use on participating SavingsCARES pages goes toward important causes worldwide.
SavingsCARES is an ongoing monthly initiative and the program partners with a new charity every month to drive affiliate donations. To date, SavingsCARES has partnered with Rainforest Trust, Save The Children, Special Olympics Washington, and Smile Farms, with more exciting opportunities and charity partners to come.
Most consumers believe businesses must play a role in addressing societal issues. SavingsCARES is a new sales model – it’s a free donation, an even more appealing option for shoppers as the cost-of-living increases.
What inspired Savings.com to create such a unique and exciting opportunity?
This fundraising model provides an alternative way for users to donate simply by going about ordinary purchasing habits. Additionally, brand partners benefit from enhanced exposure and involvement in an ongoing charitable campaign.
What goes into the process of selecting which charitable organizations you partner with?
Selecting the charity partners is not a formula, rather, we look for aligned values between our organization and the brands we partner with.
What are some benefits for merchants working with you?
Savings.com is a division of Centerfield, a leader in customer acquisition that delivers outcome-based digital marketing solutions. Centerfield’s experiences and digital brands span retail, residential, insurance, and B2B verticals, reaching more than 150 million in-market shoppers annually.
Today, merchants can work with Savings.com to broaden their audience by leveraging Centerfield’s comprehensive portfolio of owned and operated websites, including business.com, Security.org, BroadbandNow.com, and SafeHome.org.
Historically, the coupon redemption demographic has been predominantly female-focused; however, this trend has shifted in recent years by adding various products and brands to the site. As an international platform, we can collaborate on global campaigns across multiple markets and exchange insights on market comparisons; we’re also able to identify which deals yield the most favorable outcomes.
What are some requirements you have for merchants looking to participate in the SavingsCARES affiliate program?
We recognize that each brand comes with its own unique set of commercial thresholds and affiliate program terms and conditions. That’s why we onboard our partners on a case-by-case basis, allowing us to offer a tailored approach that best fits their needs. To join our campaign, we require brands to agree to an increased Cost Per Acquisition (CPA), which will be generously donated to charity. Additionally, we ask for a minimum commitment of one month to effectively evaluate the campaign’s success. In terms of boosting conversions and increasing donations, our experience shows that exclusive coupons often yield better results. As an added benefit, we also offer content packages that may include blog features and co-branded PR opportunities in certain cases.
What are some ways SavingsCARES has been able to give back to the charities you’ve partnered with?
While SavingsCARES is still a relatively new initiative, we’ve been proactin finding innovative ways to give back to the charities we’ve partnered with. Understanding that both brands and charities need time to familiarize themselves with our unique model, we’ve created flexible donation avenues. These range from flat-fee donations to one-off contributions made possible through our established relationships with various merchants. Additionally, we offer customized exposure packages that help raise awareness for the charitable causes we support, ultimately leading to more donations. Our aim is to adapt and tailor our approach in a manner that benefits both our brand partners and the charities we hold dear.
How can an merchant best support this partnership?
SavingsCARES is a win-win initiative for all parties involved. Consumers can contribute to important causes while shopping online, merchants can strengthen their brand image and CSR efforts, and charities receive much-needed support during challenging times. We are excited to see the positive impact SavingsCARES will have on our community, and we invite merchants to join us in making a difference.
Join SavingsCARES (Awin ID: 137521 | ShareASale ID: 140995) in this meaningful journey of giving back and fostering positive change. If you’re an Awin Group merchant interested in working with them, please speak to your account contact or email our publisher management team.