How freelancers can use social media like Instagram to attract new clients to Oziconnect
Instagram is one of the social media tools you can use to attract new clients to your Oziconnect profile. Freelancers around the world find it difficult to attract new clients to their freelancing profiles. The same is the case with some new freelancers on Oziconnect. However, the good news is that it is very simple to attract new clients. All you have to do is use social media like Instagram! Let me tell you how you can do it. But first, let’s have a quick understanding of Oziconnect.
What is Oziconnect?
Oziconnect is the growing craze in the freelancing world of Africa, and it is getting popular rapidly! It is a freelancing platform like Upwork and Fiverr. However, Oziconnect has more potential because many African freelancers join the platform to provide competitive services at affordable prices. However, some freelancers find it difficult to attract new clients. So, let’s understand how freelancers use social media like Instagram to attract new clients on Oziconnect?
Also read: 5 Steps To Create Freelance Services To Make it Easier for Clients to Hire You
How do Freelancers use social media like Instagram to attract new clients?
Here is the six-step process to attract new clients to Oziconnect using Instagram.
1. Build a Professional Instagram Account
The first step is to build a professional Instagram account. Therefore, instead of an individual personal account, go for the professional business account. Remember, this account is not to share your personal feeling. Rather it is to build your business! So, act accordingly on the platform. Provide the link to your website or Oziconnect public profile page! After it, complete all the details professionally as if you are presenting yourself to potential clients.
2. Build your target audience on Instagram
The second step is to build your target audience. A lot of people make a big mistake while choosing a target audience. Suppose you are a web developer and you do freelancing on Oziconnect. Now, your target audience is not other web developer communities. Rather your target audience is entrepreneurs who need to build websites. So, you have to join and appeal to the community of entrepreneurs. Remember, you are not there only to make friends. You are on Instagram to attract clients!
3. Become Authority in your niche by sharing relevant and informative content on Instagram
The third step is to become an authority in your niche y sharing relevant and informative content on Instagram. Some freelancers make the basic mistake of not relating their information to the clients; instead, they focus on their specialization in the niche. Take the previous example of a freelance web developer on Oziconnect, so the wrong approach for him is to share the news and updates in the programming languages. The right approach for him is to share how websites are helping entrepreneurs to do their business!
4. Share Your Portfolio with your audience on Instagram.
The fourth step is to share your portfolio and keep updating it. Some people share their portfolio once and then expect that everything will come to them naturally. That is not the case. Your portfolio will bury under the millions of searches if you will not keep updating it once in a while. Remember, the social media platforms are made on the rules of what’s on your mind? What is new? What’s up? These rules force algorithms to go for the updates. So, keep updating!
5. Share your success on Oziconnect with your Instagram audience.
The fifth step is to share your success on Oziconnect with your Instagram audience. In this way, they will start understanding and exploring your services on Instagram. Furthermore, your success on Oziconnect will build your reputation, and it will help you attract more clients easily. So, never settle and keep hustling by sharing your success on Oziconnect with your Instagram audience.
6. Send Instagram traffic to the Oziconnect account.
The last and final step is to send your Instagram traffic to the Oziconnect account. Be direct and be Bold! However, remember, sometimes a little technique can work too. By being bold and direct, we mean to share your profile and services with your Instagram followers and ask them to check how they can increase their business with your services. By going for a little technique mean, you can ask your target audience to check your Oziconnect account to see if your services can help your target audience or not. Remember! Whoever says yes, ask them how I can help you!
