𝗔𝗨𝗚𝗨𝗦𝗧 𝟮𝟯 2021 𝗚𝗢𝗢𝗚𝗟𝗘 𝗨𝗣𝗗𝗔𝗧𝗘S 𝗥𝗘𝗪𝗥𝗜𝗧𝗘𝗦 𝗬𝗢𝗨𝗥 𝗧𝗜𝗧𝗟𝗘. 𝗪𝗛𝗔𝗧 𝗬𝗢𝗨 𝗡𝗘𝗘𝗗 𝗧𝗢 𝗞𝗡𝗢W ABOUT GOOGLE ALGORITHM
Recently some people complained that the august 23rd 2021 Google updates rewrite their title tags which they find annoying. Many other bloggers might find it annoying. I have recently searched for something Google and Google brought a result with a title within the web page. When I clicked, Google took me straight to the section of the web page where I got just the information I need. Other webmasters noticed a huge drop in ranking and they don’t see their web page in the first 10 results on Google.
First thing you should know as a webmaster is that Google is not created to serve you with traffic ratter you gain traffic when Google uses your site to satisfy users’ queries. Therefore, if you want relevant traffic which google offers, you have to create a web page that suits users’ queries.
How to strive with August 2021 Google Updates
Google search is programmed with machine learning that chooses to rank web pages based on 5 major signals EXPERTISE, AUTHORITATIVENESS, TRUSTWORTHINESS, FRESHNESS, and QUALITY. Webmasters and web content creators should bear in mind these factors when creating their content and web page.
EXPERTISE: To prove to Google that you are an expert. You must make sure your content is well structured with heading tags, use relevant images, use a comparison table, and link to a relevant web page within, or outside your site. There is a lot to this, the way you connect words and the way you plan your article is very important
AUTHORITATIVENESS: Google determines your authority with your age and inbound links.
TRUSTWORTHINESS: Google calculates your trust score with inbound and outbound links and links with your webpage. Here your link practically matters.
FRESHNESS: How often you update your entire site and individual web page to maintain freshness matters a lot.
QUALITY: How fast is your site, how good is the user experience. user retention plays a vital role
WHY GOOGLE REWRITES YOUR TITLES
The simple answer to that question is that google uses Artificial intelligence to determine the part of your web page that is relevant to a user and generates or uses the same title in the section that satisfies the user’s query to serve the user.
The disadvantage of this is that users may not spend time scrolling through your site and get to know more about other information your webpage offers and exit the page. An example is where a user is looking for the battery specification or camera specification of a particular phone. Google will take them to the exact section that matches their query, instead of wasting their time with your 2000 words article.
This can generate more traffic for those that properly format their webpage with head tags. If your content is properly detailed in sections you will benefit from this feature.
More ways you can take advantage of this is by linking within your website in most sections of your web page as you deem fit. This will help you gain user retention and make more money. You can monetize with affiliate links.
WHY SOME ARE LOSING RANKING
On the August 23rd, 2021 Google updates, Google released one of their AI called BRET. Its job is to read and understand web pages. Now Google goes to the extent of understanding the intent of your content. Therefore, if you notice a loss in ranking, optimize your content by focussing on advanced strategies to solve user intent relative to such queries. Link to the page losing rankings from other related pages on your website.
Don’t forget to focus on quality and offer what others do not. You will enjoy the ride
