5 Major Reasons why your Facebook ads not delivering

Which Countries Should you target with Facebook ads?

Most marketers make the mistake of selecting the same four top-tier countries (USA, Canada, UK & Australia). Because they think that these countries will generate most of the revenue, but that is not the case now. Even every online “GURU” will tell or teach that. But we should think logically. These may have been the best in the past. But the digital world is developing fast. As of should 2022, India is growing and developing very fast economically.     

So don’t think that only those four will generate revenue. India has the lowest cost in reach and has one of the best online payment options in the world. So marketing there will also generate sales and revenue. I am saying this with experience. I have run ads for many brands in India and also generated sales. Not only sales, but I have also collected thousands of quality leads that converted. So before choosing countries, research the potential market and then move on with your campaign as nobody wants to lose when it comes to their business.

Can you target all countries on Facebook?

On Facebook, you can now target and run ads worldwide. So if you have a product that can sell worldwide, then Facebook will make it easy for you. But it would be best if you were smart while running ads worldwide because worldwide ads cost more than a specific location. And also, Facebook will take much time to optimize your ads, which means your ads will be in the “Learning phase” for a longer time.

Most marketers choose 2-3 countries to run ads as it will help them optimize faster and generate results sooner. Also, it will allow marketers to analyze the ads quickly and scale them faster. 

In my opinion, you should not run ads on worldwide settings as it will be hard to determine which countries are performing and which are not. Because you don’t want to spend your money on countries that are not bringing any sales. A smart strategy would be selecting 2-4 countries and creating different ad sets targeting those countries. Then determine which countries are performing best and then scale on that. And pause the ads in the countries which are not performing.

How many countries to target with Facebook Ads?

If you think you can target as many counties as you want on Facebook. Then you have a wrong idea about how Facebook works. As Facebook only allows you to add 25 countries in each ad set. It means you can only target 25 counties in 1 ad set. But for cities, you can add up to 250 different cities in one group. 

Facebook has an extensive list of Global targeting options, divided into a few categories and country groups. There are eight county groups, six free trade areas & five other areas. 

Let me share with you the eight-county groups (Countries to target with Facebook Ads)

Country Group 1: AFRICA

Mozambique, Réunion, Rwanda, Seychelles, Somalia, South Sudan, Uganda, United Republic of Tanzania, Zambia, Zimbabwe, Angola, Cameroon, Central African Republic, Chad, Congo, The Democratic Republic of the Congo, Equatorial Guinea, Gabon, Sao Tome, and Principe, Algeria, Egypt, Libya, Morocco, Tunisia, Western Sahara, Botswana, Lesotho, Namibia, South Africa, Swaziland, Benin, Burkina Faso, Cabo Verde, Cote d’Ivoire, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Mauritania, Niger, Nigeria, Saint Helena, Senegal, Sierra Leone and Togo, Burundi, Comoros, Djibouti, Eritrea, Ethiopia, Kenya, Madagascar, Malawi, Mauritius, and Mayotte.

Country Group 2: ASIA

India, Maldives, Nepal, Pakistan, Sri Lanka, Brunei Darussalam, Cambodia, Indonesia, Lao People’s Democratic Republic, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Viet Nam, Armenia, Azerbaijan, Bahrain, Cyprus, Georgia, Iraq, Israel, Jordan, Afghanistan, Bangladesh, Bhutan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, State of Palestine, Turkey, United Arab Emirates, Yemen, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, China, China, Hong Kong Special Administrative Region, China, Macao Special Administrative Region, Japan, Mongolia and Republic of Korea (South Korea).

Country Group 3: CARIBBEAN

Saint Kitts and Nevis, Dominica, Saint Lucia, Saint Martin (French part), Saint Vincent and the Grenadines, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Puerto Rico, Saint-Barthélemy, Anguilla, Antigua and Barbuda, Aruba, Bahamas, Barbados, Bonaire, Sint Eustatius and Saba, Trinidad and Tobago, Turks, and Caicos Islands, United States Virgin Islands, British Virgin Islands, Cayman Islands, Curaçao, and  Sint Maarten (Dutch part).

Country Group 4: CENTRAL AMERICA

Guatemala, Honduras, Mexico, Nicaragua, Panama, Belize, Costa Rica, andEl Salvador.

Country Group 5: EUROPE

Åland Islands, Channel Islands, Denmark, Estonia, Faeroe Islands, Finland, Guernsey, Iceland, Greenland, Ireland, Isle of Man, Jersey, Latvia, Lithuania, Norway, Sark, Svalbard, and Jan Mayen Islands, Sweden, United Kingdom of Great Britain and Northern Ireland, Albania, Andorra, Bosnia and Herzegovina, Croatia, Gibraltar, Greece, Holy See, Italy, Malta, Montenegro, Portugal, San Marino, Serbia, Slovenia, Spain, Belarus, Bulgaria, Czech Republic, Hungary, Poland, Republic of Moldova, Romania, Russian Federation, France, Germany, Liechtenstein, Luxembourg, Monaco, Netherlands, Switzerland, Slovakia, Ukraine (excluding Autonomous Republic of Crimea, Ukraine, and Sevastopol, Ukraine), The former Yugoslav Republic of Macedonia, Austria, and Belgium.

Country Group 6: NORTH AMERICA

United States of America, Canada, Saint Pierre, Bermuda, and Miquelon.

Country Group 7: OCEANIA

Australia, New Zealand, Guam, Kiribati, Marshall Islands, Micronesia (The Federated States of), Niue, Pitcairn, Samoa, Tokelau, Tonga, Tuvalu and Wallis, Norfolk Island, Fiji, New Caledonia, Papua New Guinea, Solomon Islands, Vanuatu, Nauru, Northern Mariana Islands, Palau, American Samoa, Cook Islands, French Polynesia, and Futuna Islands.

Country Group 8: SOUTH AMERICA

Argentina, Brazil, Chile, French Guiana, Paraguay, Peru, Suriname, Uruguay, Bolivia (Plurinational State of), Colombia, Ecuador, Falkland Islands (Malvinas), Guyana, and Venezuela (Bolivarian Republic).

Conclusion: Targeting is an important skill. When it comes to launching ads online. In any platform from where you can run ads digitally. You will find one common feature that is “Targeting”. There are several ways of targeting an audience i.e, based on their age, gender, Interests, etc. But the most important one is Location. Because location decides how your audience acts online. So selecting the correct location takes you one step closer to success. And I hope I gave you some advice or insight on the best countries that you can target with your Facebook ads. To learn more about Facebook ads